What about my website domain?
We handle it completely. We'll set you up with a clean, professional web address built for getting found — at no extra cost. You never have to touch domain settings, renewals, or hosting. It's all done for you.
How do the Google Ads actually work?
We fund and manage the Google Ads for you — normally $250–$500 a month, up to $500 included in your plan. There's no separate bill from Google and no ad budget for you to fund.
- The exact amount depends on your market, service area, search demand, and strategy — we don't spend just to burn through a budget. If the demand isn't there in a given month, we invest less.
- We bid only on the top, highest-intent searches worth pursuing, and we actively manage those bids. Our team has managed over $150 million in ad spend, so we know which searches turn into customers and which to skip.
- It all runs under Cornerstone's own Google Ads account. That means faster, cleaner setup, no account access to grant, and no tracking pixels or data setup needed on your website — we handle the entire technical side.
- Because it's our account, we can apply what we learn in similar markets — while keeping every business, campaign, and territory completely separate.
Want to invest more? Higher-spend custom plans are available, reflected in an adjusted monthly fee — just ask.
When do I pay?
Not until you've seen your preview and decided we're a fit. Then it's one flat monthly fee, billed at the start of each month. Free setup — no upfront cost.
Is there a setup fee or a contract?
No setup fee and no contract. It's month-to-month — cancel anytime and everything simply switches off at the end of the month you've paid for.
What do I own, and what happens if I cancel?
Cornerstone is a fully managed monthly service — not a one-time website purchase. Here's exactly how it works:
- We build, host, and manage your website as part of your active plan. The site, templates, and tech stay part of the managed service.
- You own your leads and customer information — always. That's yours, full stop.
- If you cancel, the website, advertising, hosting, and automations stop at the end of your current billing period. Your business records and customer data remain yours.
- The website isn't automatically transferred when you cancel — but if you'd like to arrange a separate ownership or transfer plan, just talk to us and we'll work something out.
No long contracts and no lock-in — it's month-to-month, and you're always in control.
What if I don't like what you build?
Then you walk away and it's cost you nothing. You see your preview before you pay a cent, and there's nothing to sign to look at it. If it's not for you, just tell us — that's a perfectly good answer.
How do you define my territory?
Your territory is your core service area — typically your city/metro or about a 30-mile radius from where you're based. We lock it to you for your industry. So if you're the accountant we work with in your city, we won't take another accountant there — but we might still work with a mover or a dentist down the road. Different trade, no conflict. Serve a wider region? We'll define it together during onboarding. Serve a larger region? We'll define it together during onboarding.
What if someone else grabs my area?
They can't — we place a temporary hold on it while we build your preview. Once you're on board, it's locked to you alone and we turn your competitors away.
How fast do I go live?
Your site goes live within 7 days of you giving the green light. If we miss that, your first month is on us.
Do I have to do anything technical?
Nothing. No logins, no dashboards to babysit. You do your work; we run the entire digital side for you.
Does this work for my industry?
If customers look you up before they call you, it works. We run this for trades and home services, pest control, movers, cleaners, accountants, lawyers, clinics and more. The machine is the same — a site that converts, ads pointed at people ready to buy, and follow-up that doesn't let leads go cold. Only the words and the keywords change.
